ZH

Zhongchen Light Machinery Signs Contract with a Century-Old Chinese Brand

Source: Date:2011-03-23


My Zhongchen Company, after collaborating with the Haishen Huangjiu Group last year, wrote a new chapter in the seasoning market this year in the first quarter. Before and after the Spring Festival, the Zhongchen sales business team did not enjoy the joy of reuniting with their families, but boarded trains going south and north. Thanks to their unremitting efforts, Zhongchen signed two contracts for yellow wine filling production lines with Beijing's century-old brand store Shixiang Group Wangzhihe Food Co., Ltd. at the beginning of March; then, successfully signed a purchase contract for a soy sauce sterilization machine with Zhejiang Zhongwei Group's century-old brand Laozhihuo Liquor Co., Ltd. in Huzhou. To win orders, the sales manager endured the pain of his old ailment, lumbar intervertebral disc herniation, traveling south and north, back and forth between Beijing and Zhejiang. He and his team successfully signed two "Hes" (Wangzhihe and Lao Henghe) contracts.

At the beginning of this year, two "and" representatives from the company came to inspect Chung Cheng Light Machinery. They visited one of the company's early users, the Lujiang Hujiang Brewery. The good strength and successful case in the yellow wine field left a very good impression on them, laying a foundation for the successful signing of the contract. The successful cooperation with Beijing Second Commercial Wang Zhihe Food Co., Ltd. and Huzhou Laohenghe Wine Industry Co., Ltd., two hundred-year-old stores, marks that Chung Cheng Light Machinery has taken another new and higher step in entering the yellow wine market.

The "Wang Zhihe" brand was founded in the eighth year of Emperor Kangxi's reign of the Qing Dynasty (AD 1669), which has a history of over 340 years. The Wang Zhihe enterprise has been awarded the title of "Chinese Time-honored Brand" and the "Wang Zhihe Fermentation Technique" has been listed in the national intangible cultural heritage protection catalog.

The "Wang Zhihe" products have over dozens of varieties in different categories, including: fermented bean curd series, cooking wine series, seasoning series, colorful sauce series, sesame oil and sesame paste series, etc. Among them, the cooking wine products include special fresh cooking wine, red braised cooking wine, and refined cooking wine, which are all excellent choices for everyday meals.

In the west of Xi Wu, Ucheng is known throughout the world. The ancient brewing method from the Spring and Autumn Period is passed down through the generations at the Laohenghe brand, a time-honored Chinese brand. According to information, the Laohenghe brand, a time-honored Chinese brand with a history of 136 years, was originally the Laoyuan Dajiangyuan opened by scholar Qian Rongjiang from Huzhou in the early years of the Qing Dynasty. It is now part of the Zhejiang Zhongwei Group, which was established in 1978, and has always inherited the century-old craftsmanship and unique recipes to develop 7 major categories of more than 100 products, many of which have won the "World Expo Gold Medal Product" at the Shanghai World Expo, creating a legend for the time-honored Chinese brand.

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